Responsible for the consumer proposition of brand and end to end brand management for all categories of company
Responsible for establishing the footprints of the organization in construction chemical industry
Worked across marketing function such as New Products, Packaging Development & Launch, Market Research, and Brand Strategy designing and execution.
Responsible for crafting and implementation of the product and communication (ATL and BTL) strategy impacting the brand in the long-term and short term. Responsible for all marketing activations, initiatives, programs to influence brand strength, consumer preference
Increase awareness, trial and recall of the brand among the channel, influencer and consumer segment.
Work with sales and product teams to analyse performance; identify opportunities – evaluate alternate channels; promotions; incentives etc. to enhance sales and market share ; provide inputs for pricing and improving margins.
Design/launch brand media campaigns (both traditional and digital) with creative agencies-brief concerned parties, manage creative inputs, achieve right media mix.
Salient Features
| Status: | Open |
| No of vacancies: | 1 |
| Job type | Full Time |
| Years of experience: | 3-6 |
| Expire in: | 2 weeks |